JACOB FERGUS

Chief Marketing Officer


Music has always been a passion of mine, and that passion is what brought me to the LÜM team. 

Prior to joining LÜM, I began my career at the TaylorMade Golf Company. I spent most of my career  at TaylorMade Golf managing the Global Trade Marketing team. In that role, I managed a large percentage of the Global Marketing Working Budget, successfully implementing sales programs, direct-to-consumer promotions, and COOP relationships with strategic partners. I was recognized and awarded with the global “Inspiring Person” award for the employee that exemplifies leadership and extraordinary work ethic. I was also recognized in NYC as a 40 under 40 award winner for my efforts in direct-to-consumer marketing. 

Most recently, I moved into a new role at TaylorMade on the commercial sales team as the Territory Manager for South Carolina, North Carolina, and Georgia. The move provided me the opportunity to build on my strong sales leadership, and continued to grow my leadership skills and expertise through the management of my staff.

Like many of the Co-founders, I too attended the University of Wisconsin-Madison. Those years in Madison helped me develop into the person I am today, and the thought of coming home is a dream come true.

My experience in ops, development, and marketing will allow me to  continue to drive LÜM towards our goals. I am confident in our team, talent, and product, which as every leader knows is the recipe for successful business. I am excited to be part of something as important as LÜM, and with that change an industry that so desperately needs it.