WILL PLOCH

 Co-founder


I am a graduate from the University of Wisconsin-Madison with degrees in Political and Computer Science. During my junior year I interned at WiSys Technology Foundation where I had the opportunity to work directly with intellectual property and patent protection in the University of Wisconsin System. At WiSys, I assisted in analyzing the marketability and commercial potential of new inventions developed by faculty, staff and students. I currently work with the Legal and Compliance team at the Wisconsin Economic Development Corporation where I am revamping the infrastructure of the record retention system involving entrepreneurial and business development programs.

For me, music has been an important part of my life since childhood.  I am a pianist and have come to love many genres of music.  Music incorporates both art and science, yet has the powerful ability to fill the human spirit. Musicians are creators of emotion and facilitators of expressing the inexpressible. We at LÜM are creating the platform for which undiscovered musicians have an avenue to connect with fans and advocate for their music.

“Music gives a soul to the universe, wings to the mind, flight to the imagination and life to everything.” – Plato