Last Updated: July 25, 2018


This Privacy Policy explains how Live Undiscovered Music, Inc. and its affiliates and subsidiaries (collectively, “LÜM”, “we”, “our”, and “us”) collect, use, and disclose information through, our mobile application LÜM, and any other service, mobile application, or website offered by LÜM that links to this Privacy Policy (collectively, the “Service”). This Privacy Policy is incorporated by this reference into the LÜM End User License Agreement and Terms of Service located at (collectively, the “Terms”). Capitalized terms not defined in this Privacy Policy have the meaning given to them in the Terms.

You may use the Service in many different ways.  For example, you may choose to use the Service to upload music or communicate with other registered Users. By engaging in some of these uses, you will share information publicly. That public information may be viewed and collected by others. As a result, when using such features only share what you wish to make public.


Information You Provide. We collect any information that you provide when you use the Service.

Registration and Profile Information. If you elect to register an Account with the Service, you must provide us with certain information, such as your name, email address, location information, and profile picture and you must select at least one genre predesignated by LÜM that interests you. You may optionally provide additional profile information such as photos and biographical information. You may also register and log into the Service using credentials from a supported third party website such as Facebook. For Fan and Artist Accounts, these third party websites provide us your name, profile photo, and email address. We may also obtain other non-public information from these third party websites with your permission.

Music, Videos, and Photos. We collect the music, photos, and videos that you post using the Service, including any accompanying information you provide such as a description of the videos you upload. In order to upload this content you may provide us access to media stored on your mobile device.  Once you have granted the LÜM mobile application such access, you may adjust this consent by managing the App’s preferences through your mobile device’s settings.

Communications and other Interactions. We collect any information you provide with your interactions with other Users on the Service. For example, we collect the comments that you make regarding videos and music. Please be aware that these messages will be accessible to other Users and we are not responsible for the manner in which other Users use or disclose that information. We also collect information you submit through your communications with LÜM such as your communications with our customer-support team or when you sign up to receive updates regarding our services.

Information We Collect When You Use Our Service. We collect and store information that is generated automatically through your use of the Service.

Device Information. We receive information from your device, including the device’s IP address and the IP address of the cell tower used to connect to the Service (if available), web browser type, mobile operating system version (to the extent applicable), and unique device identifiers. We may also collect and store your browser settings and preferences.

Usage Information. We receive information about your interactions with our Service, such as the music you listen to, post, like, or comment on; the time spent interacting with User generated content and other features; and the dates and times of your visits.

Location Information. In order to use the App, you must provide us with access to precise information about the location of your mobile device for searching nearby feeds and users. Once you have consented to the collection of the precise location of your mobile device, you may adjust this consent through the settings on your LÜM Account or by managing your location services preferences through the settings of your mobile device.

Information from Cookies and Similar Technologies. We and our service providers collect information using cookies or similar technologies. Cookies are small text files containing a string of alphanumeric characters. We may use both session cookies and persistent cookies. A session cookie disappears after you close your browser. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to the Service.

Please review your web browser “Help” file to learn the proper way to modify your cookie settings. Please note that if you delete, or choose not to accept, cookies from the Service, you may not be able to utilize the features of the Service to their fullest potential. We also use third party cookies on the Service. For instance, we use Google Analytics to collect and process certain analytics data. Google provides some additional privacy options described at regarding Google Analytics’ cookies.


Service-Related Usage. We use the information we collect about and from you for a number of purposes, including: providing, supporting, promoting, and improving the Service, analyzing how you use the Service, tailoring content, and managing our network.

Communications. We may communicate with you using the information collected: (i) for customer service related purposes; or (ii) to provide you with updates or information relating to the Service or content you posted, including promotions and other opportunities.

Compliance with Law and Our Own Obligations. We may use the information collected for the following purposes: (i) to enforce our Terms or other legal rights, including intellectual property infringement; (ii) as may be required by applicable laws and regulations or requested by any judicial process or governmental agency; and (iii) to comply with industry standards and our policies.

Push Notifications: If you are a registered user of our Service, with your consent, we may send push notifications or alerts to your mobile device even when you are not logged in. We use push notifications to send you notifications in order to keep you informed about the Service. At any time, you can manage your push notification preferences or deactivate these notifications at any time by turning off the notification settings for the LÜM App in the device settings of your mobile device. If you choose not to receive push notifications, you may still receive in-App notifications in the notifications section within our apps.

Aggregate Data. We may de-identify and aggregate information collected through the Service and use it for any lawful purpose.


Vendors and Service Providers. We may share any information we receive with vendors and service providers retained in connection with the provision of the Service. In addition, we use third party analytics vendors to evaluate and provide us with information about your use of the Service and third party advertising partners to show ads that we think may interest you. These analytics service providers may set and access their own cookies, pixel tags and similar technologies on the Service and they may otherwise collect or have access to information about you which they may collect over time and across different online services.

User Content. Our Service is a social service in which you can find, enjoy, and share content. Your name and other profile information will always be viewable and searchable by all Users. The content you post to the Service, such as videos, photos, songs, and comments will be displayed on the Service and viewable by other Users by default. In addition, we may prominently feature songs, videos, and other content that you submit via the Service. We are not responsible for another User’s use of your available information, so you should carefully consider whether and what to post or how you identify yourself on the Service.

Cross Promotional Campaigns. LÜM may partner with third party companies and artists to create cross-promotional campaigns and contests. To the extent you participate in these campaigns or contests, we may disclose your contact information to these companies or artists so they can contact you about your submission.

Social Networks and Other Online Services. The information we obtain from supported third party websites for your log in credentials will be used in accordance with this Privacy Policy. We don’t share any information that you post with any social networking websites or third party websites. You understand and agree that the use of your information by any social networking websites will be governed by the privacy policies of these third party platforms and your settings on that platform. We encourage you to review the privacy policies.

As Required By Law and Similar Disclosures. We may access, preserve, and disclose your information if we believe doing so is required or appropriate to: (i) comply with law enforcement requests and legal process, such as a court order or subpoena; (ii) respond to your requests; or (iii) protect your, our or others’ rights, property, or safety. For the avoidance of doubt, the disclosure of your information may occur if you Post any objectionable content on or through the Service.

Merger, Sale, or Other Asset Transfers. If we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy or liquidation where the business will not continue as a going concern, receivership, sale of LÜM’s assets, or transition of the Service to another provider, then your information may be sold or transferred as part of such a transaction as permitted by law and/or contract. The use of your information following any of these events will be governed by the provisions of this Privacy Policy in effect at the time the applicable information was collected.

Consent. We may also disclose your information with your permission.


As explained in the “How We Share Your Information” section above, certain information may always be publicly available to others and other information is made publicly available to others by default. You may, of course, decline to share certain information with us, in which case we may not be able to provide to you some of the features and functionality of the Service. You may update, correct, or delete your User Content or Account information at any time by accessing your Account settings. You can also opt-out of receiving further promotional messages from us by following the unsubscribe instructions provided in the promotional email you receive.


We take steps to ensure that your information is treated securely and in accordance with this Privacy Policy. Unfortunately, the Internet and the Service cannot be guaranteed to be 100% secure, and we cannot ensure or warrant the security of any information you provide to us.


We do not knowingly collect, maintain, or use personal information from children under 13 years of age (each a “Child” and collectively, “Children”), and no part of the Service is directed to Children. If you learn that a Child has provided us with personal information in violation of this Privacy Policy, then you may alert us at


If you are visiting the Service from the European Union or other regions with laws governing data collection and use, then please note that you are agreeing to the transfer of your information to the United States and processing globally. By providing your information to the Service, you consent to any transfer and processing in accordance with this Privacy Policy.


If you have questions regarding this Privacy Policy or our privacy practices, please send an e-mail to


We will post any adjustments to the Privacy Policy on this page, and the revised version will be effective when it is posted. If we materially change the ways in which we use or share personal information previously collected from you through the Service, we will notify you through the Service, by email, or other communication.

Contact Information

Live Undiscovered Music, Inc.

821 East Washington Avenue Suite 215

Madison, WI 53703